Free Marketing Audit Document
Sometimes I am asked how to get started with a marketing plan. I tell people that the best place to start is with a Marketing Audit. You need to know where you are at before you can move forward. And to accomplish the marketing audit, as a precursor to a marketing plan, you may wish to consider using the document linked here.
http://www.mktgsensei.com/AMAE/Strategy/Marketing%20Audit%20FREE.doc
The genesis of this document was that it was developed for a franchise operation and then later for use by small businesses. It is presented here as a way to start the conversation and to provide a basis for an actionable marketing plan.
Comments are welcome.
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